Destinasyon Pazarlamasında Yerel Mutfaklar: Balıkesir İli Örneği (Local Cuisines in Destination Marketing: The Case of Balıkesir Province)
DOI:
https://doi.org/10.21325/jotags.2020.735Keywords:
Gastronomy tourism, Local cuisines, Official brochure, Website, BalıkesirAbstract
It is seen that marketing local cuisines provides a great advantage in terms of country tourism. The aim of the study is to determine how much local cuisine features are included in the tourism marketing of Balıkesir. To achieve the purpose of work; the data obtained from the official brochure, booklet and website of Balıkesir Provincial Directorate of Culture and Tourism using the qualitative method were evaluated with the "content analysis" method. The evaluation results are included under the titles "Observed Text" and "Observed Visual". On the other hand, these headings are subdivided into "kitchen", "drinks", "food", "agriculture and livestock" and "festivals". Under the subheadings, the classifications made on the basis of the data obtained are included. As a result of the research, it was seen that Balıkesir, which has a long history of cuisine, uses local cuisine features in its promotional materials, but these features are not sufficiently included.
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