Yiyecek-İçecek İşletmelerinin Menü Analizi ve Tüketicilerin Menü Beklentileri: Sakarya Örneği (Menu Analysis of Food and Beverage Companies and Menu Expectations of Consumers: The Case of Sakarya)

Abstract

It is the first platform that the productions of the menus food and beverage companies, which are the main activity, meet with the customer. In this sense, good manners and having a rich content are crucial to customer satisfaction and naturally business profitability. Businesses need to design their menus in accordance with market conditions and taking customer expectations into account. It is necessary for the menu to meet the expectations of the customers as shape, visually, quality, price, cleanliness and color. These are the greatest expectations in terms of menus in food and beverage business in the consumer sector. Because when there is a small summary of the menus business, one of the first places where positive or negative perceptions of the business is started is menu. The aim of this study is to examine the men of the cages and to determine the men's expectations of the consumers. It is believed that the study will make an important contribution to the literature because of the current situation of the producers and the expectations of the consumers. Qualitative research techniques were used in the study. As a data collection tool, document review and structured interviews were used.