Big Data Applications in Tourism Industries
Keywords:
Big data, Tourism, Information technologiesAbstract
It is important to provide goods and services to the consumers instantly at a convenient time in the sectors that are fastly-changing such as travel and accommodation. Since touristic goods and services can not be experienced before the sales in terms of quality, it is possible to manage the expectations and needs of the customers and improve customers’ experiences with big data technologies in the related sectors. From this point of view, big data is very important in the planning and organization of the tourism sector. Today, the adaptation of tourists to destinations is provided by digital transformation, which is a factor that deeply affects economic and social relations. In this context, changing production and service insights have been forced to progress in technology that is based on data and large amounts of data generated by digital interactions have begun to be seen as an indispensable element of business strategies. There are limited studies on the use of big data in tourism literature. In this study, with the concept and types of big data, the use of big data in tourism industries are explained. We tried to create a comprehensive literature on how tourism ndustries can benefit from big data within the role of increasing satisfaction.
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