The Perception of Physical Elements in Restaurants
Keywords:
Physical environment, Restaurants, Demographic features, İstanbulAbstract
This study aims to reveal whether there were significant differences among luxury restaurant customers’perceptions of physical environment elements in terms of their demographic features and purchase behavior. In this direction, this study focused the customers’ perceptions of physical environment elements of restaurants which are operated in İstanbul. 395 data were gathered at the end of the survey. Factor analysis, reliability and validity tests, t test and ANOVA were used to analyse the gathered data. According to the findings, ambience was determined as the most perceived physical environment element whereas table setting was found as the least perceived factor. The differences among customers’ age and expenditure amount and their perceptions of physical environment elements were also explored.
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