Türkiye’deki Glamping İşletmelerinin Web Site İçeriklerinin Analizi (Analysis of Websites of Glamping Firms in Turkey)
DOI:
https://doi.org/10.21325/jotags.2019.400Keywords:
Glamping, Websites, Content analysis, Nature-based tourismAbstract
Glamping has become in recent years as the remarkable nature-based tourism activities, also began to increase awareness in Turkey. Although glamping is a new concept in local literature, glamping firms are using their websites for sharing information and marketing tool with the development of technology. In this context, effective use of websites is also important. The aim of this study was to investigate the content analysis of websites glamping firms operating in Turkey. For this purpose, 23 glamping firms with active websites were determined and the websites were evaluated by using content analysis method. According to the data obtained from the analysis, it was determined that glamping firms their own web sites, but they do not use the websites sufficiently up-to-date.
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