Otel Hizmetlerinin Değerlendirilmesinde Gizli Dirichlet Ayrımı ile Analiz: Kastamonu İli Örneği (Analysis with Latent Dirichlet Allocation in the Evaluation of Hotel Services: The Case of Kastamonu)
DOI:
https://doi.org/10.21325/jotags.2022.1124Keywords:
Hotel, Latent Dirichlet allocation, KastamonuAbstract
In this study, the comments, opinions and evaluations made by the users on the TripAdvisor site regarding the hotels in Kastamonu province were analyzed with the Latent Dirichlet Allocation (LDA). Clustering was also done with the keywords obtained in line with the analysis. Afterwards, the clusters were labeled under various headings and the comments were visualized. As a result of the analysis, it was seen that the users in Istanbul mostly visited Kastamonu and again in August, and again the users traveled with their families. In addition, based on user comments, the labels of basic services, experience, comfort and convenience, value and fun, and things to do were also removed. According to the results of the analysis, the tag with the highest degree of importance was basic services (0.271); The label with the lowest degree of importance was determined as things to do (0.164). The most prominent words are hotel, room/rooms, breakfast, politeness, staff, Kastamonu and cleaning.
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