Kadın Girişimci Restoranlar ve Turist Tercihlerinin Belirlenmesi: Kapadokya Örneği (Women Entrepreneur Restaurants and Determination of Tourist Preferences: The Case of Cappadocia)
DOI:
https://doi.org/10.21325/jotags.2022.1093Keywords:
Community based tourism, Gastronomy, Text Mining, CappadociaAbstract
In the research, it is aimed to determine the reasons for the preference of tourists in restaurants run by women entrepreneurs and serving local dishes in the Cappadocia Region. The sample of the research consists of 139 English comments of 4 restaurants operating in Cappadocia and included in the Google Map application, whose management or employees are women. The dataset was collected automatically using the web scraping technique. The obtained data set was analyzed by using topic extraction and association techniques from text mining methods. It has been determined that the titles of local food, mother's dishes, recommend, reasonable prices and delicious foods for restaurants are ranked according to their consistency values. According to the results of the association analysis, the title with the highest association with the title "recommend" was seen as " Reasonable Prices". Other associations were seen with the titles " Delicious Food ", "Mother's Meals" and "Local Food", respectively. According to the findings, it is understood that the restaurants run by women entrepreneurs in the Cappadocia region are liked and recommended by the tourists.
References
Ahl, H., & Marlow, S. (2012). Exploring the dynamics of gender, feminism and entrepreneurship: advancing debate to escape a dead end?. Organization, 19(5), 543-562.
Akbıyık, A. (2019). Sosyal Bilimlerde Metin Madenciliği. Sakarya: Sakarya Yayıncılık.
Aslan, Z., Güneren, E., & Çoban, G. (2014). Destinasyon markalaşma sürecinde yöresel mutfağın rolü Nevşehir örneği. Journal of Tourism and Gastronomy Studies, 2(4), 3-13.
Bird, B. A. (1989). Entrepreneurial Behavior. Glenview, Il: Scott, Foresman and Company.
Boley, B. B., Ayscue, E., Maruyama, N., & Woosnam, K. M. (2017). Gender and empowerment: Assessing discrepancies using the resident empowerment through tourism scale. Journal of Sustainable Tourism, 25(1), 113-129.
Boyacıoğlu, E. Z. (2014). Kırsal turizmde kadın girişimciliği: Edirne örneği. International Journal of Social and Economic Sciences, 4(2), 82-90.
Cömert, M., & Özata, E. (2016). Tüketicilerin yöresel restoranları tercih etme nedenleri ve karadeniz mutfağı örneği. Journal of International Social Research, 9(42).
Croes, R. (2014). Tourism and poverty reduction in Latin America: where does the region stand?. Worldwide Hospitality and Tourism Themes.
Erol, G., Örgün, E., & Keskin, E. (2019). Sosyal medyada restoran imajı: Kapadokya örneği. Journal of Tourism and Gastronomy Studies, 3290, 3302.
Figueroa-Domecq, C., de Jong, A., & Williams, A. M. (2020). Gender, tourism & entrepreneurship: A critical review. Annals of Tourism Research, 84, 102980.
Giampiccoli, A. (2015). Community-based tourism: Origins and present trends. African Journal for Physical, Health Education, Recreation and Dance, 21(2): 675–687.
Goodwin, H., & Santilli, R. (2009). Community-based tourism: A success. ICRT Occasional paper, 11(1), 1-37.
Gökakın, Z. Ö. (2000). Doksanlı yılların yeni kahramanları: türkiye’de girişimci kadın profili. 8. Yönetim ve Organizasyon Kongresi Bildiriler Kitabı (ss. 109-123). Nevşehir.
International Fund for Agricultural Development-IFAD. (2002). Rural Poverty Report: Enabling the Rural Poor to Overcome their poverty, Strategic Framework for IFAD 2002- 2006. Italy: U. Quintily S.p.A.
Kılıç, B., & Kurnaz, A. (2010). Alternatif turizm ve ürün çeşitliliği oluşturmada ekolojik çiftlikler: Pastoral Vadi örneği. İşletme Araştırmaları Dergisi, 2(4), 39-56.
Kızıldemir, Ö., & Şimşek, E. (2021). Gastronomi turizmi kapsamında yöresel yemeklerin restoranlarda sunulması üzerine bir araştırma: Şarköy örneği. Seyahat ve Otel İşletmeciliği Dergisi, 18(1), 224-239.
Kibicho, W. (2008). Community-based Tourism: A factor cluster segmentation approach. Journal of Sustainable Tourism, 16(2), 211-231.
Koc, E., & Altinay, G. (2007). An analysis of seasonality in monthly per person tourist spending in Turkish inbound tourism from a market segmentation perspective. Tourism Management, 28(1), 227-237.
Lepp, A. (2007). Residents’ attitudes towards tourism in Bigodi village, Uganda. Tourism Management, 28(3), 876-885.
Lopez-Guzman, T., Borges, O., & Castillo-Canalejo, A. M. (2011). Community-Based Tourism in Cape Verde – A Case Study. Tourism and Hospitality Management, 17(1), 35-44.
Manning, C., Raghavan, P., & Schütze, H. (2010). Introduction to information retrieval. Natural Language Engineering, 16(1), 100-103.
Ozen, I. A. (2021). Tourism Products and Sentiment Analysis. University of South Florida M3 Center Publishing, 18(9781732127586), 2.
Peeters, L. W., & Ateljevic, I. (2017). Women Empowerment Entrepreneurship Nexus in Tourism: Processes Of Social İnnovation. In Tourism and entrepreneurship (pp. 94-109). Routledge.
Pettersson, K., & Cassel, S. H. (2014). Women tourism entrepreneurs: doing gender on farms in Sweden. Gender in Management: An International Journal.
Pongponrat, K., & Pongquan, S. (2007). Community participation in a local tourism planning process: A case study of nathon community on samui Island, Thailand. Asia-Pacific Journal of Rural Development, 17(2): 27-46.
Poulaki, P., Kritikos, A., Vasilakis, N., & Valeri, M. (2022). The contribution of female creativity to the development of gastronomic tourism in Greece: The Case of the Island of Naxos in the South Aegean Region. In New Governance and Management in Touristic Destinations (pp. 246-258). IGI Global.
Schumpeter, J. A. (1950). Capitalizm, socializm and democracy (Third Edition), New York: Harper Torchbooks.
Sırıklı, İ. K., Laçin, S., & Özkanlı, O. (2022). Göreme ve Uçhisar’da bulunan restoranları ziyaret eden turistlerin yöresel şarap. Journal of Tourism and Gastronomy Studies, 10(1), 321-334.
Stronza, A., & Gordillo, J. (2008). Community views of ecotourism. Annals of Tourism Research, 35(2), 448-468.
Sormaz, Ü., Özata, E., & Büşra, A. (2020). Tüketicilerin yöresel ürün, yemek ve restoranları tercih etme nedenleri: Trakya. Journal of Tourism and Gastronomy Studies, 8(1), 538-551.
Tajeddini, K., Ratten, V., & Denisa, M. (2017). Female tourism entrepreneurs in Bali, Indonesia. Journal of Hospitality and Tourism Management, 31, 52-58.
Tosun, C., Timothy, D. J., & Öztürk, Y. (2003). Tourism growth, national development and regional inequality in Turkey. Journal of Sustainable Tourism, 11(2-3), 133-161.
Tse, P., & Crotts, J. C. (2005). Antecedents of novelty seeking: international visitors’ propensity to experiment across Hong Kong's culinary traditions. Tourism Management, 26(6), 965-968.
UNDP. (2022). Sürdürülebilir Kalkınma Amaçları. (5 Mayıs 2022). Alındı: https://www.tr.undp.org/content/turkey/tr/home/sustainable-development-goals.
UNESCO. (2022). UNESCO Dünya Mirası Peri Bacaları. T.C Kültür Ve Turizm Bakanlığı. (17 Temmuz 2022). Alındı: https://kapadokyaalan.ktb.gov.tr/TR-288336/unesco-dunya-mirasi-peri-bacalari.
Vujko, A., Tretiakova, T. N., Petrovic, M. D., Radovanovic, M., Gajic, T., & Vukovic, D. (2019). Women’s empowerment through self-employment in tourism. Annals of tourism research, 76(C), 328-330.
Yıldırım, G., Tarınç, A., & Kılınç, C. C. (2020). Women entrepreneurship in tourism: The case of Turkey. Journal of Tourism and Gastronomy Studies, 8(4), 2462-2477.
Yılmaz, G., & Özdemir, B. (2017). Turizm destinasyonlarında restoran biçimleşmeleri: Kapadokya bölgesi üzerine nitel bir araştırma. Anatolia: Turizm Araştırmaları Dergisi, 28(1), 81-95.
Yordam, S., & Düşmezkalender, E. (2019). Toplum Temelli Turizm: Lavanta Kokulu Köy Örneği. Türk Turizm Araştırmaları Dergisi, 3(4), 1211-1227.
Yüksel, A. (2001). Managing customer satisfaction and retention: A case of tourist destinations, Turkey. Journal of Vacation Marketing, 7(2), 153-168.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Journal of Tourism & Gastronomy Studies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
