Sokak Lezzetlerini Tüketme Niyetine Etki Eden Değişkenlerin Planlı Davranış Teorisi Kapsamında İncelenmesi: Antalya Örneği (Examining the Variables Affecting the Intention to Consume Street Tastes within the Scope of Planned Behavior Theory: The Case of Antalya)
DOI:
https://doi.org/10.21325/jotags.2022.1067Keywords:
Street flavors, Planned behavior theory, Intention to consume street flavorsAbstract
The aim of the study is to deal with the Antalya street flavors, one of the most preferred targets of Turkey, in a planned theoretical manner and to search for the norm, perceived exemplary control and flavors appearances with the buyer and the study product Antalya flavors. Quantitative research was conducted in his study. It was obtained through a survey application from 347 searches who experienced the street flavors of Antalya. The data were subjected to selective regression and analysis. How directional and point of view it is between toy students and the norm, perceived behavioral control, and attitudes towards behavior. In other words, subjective norm, perceived behavioral control and attitude towards street food, changing the taste of street food. It was determined that 47% of the students, about 3 times in a month's street delicacies, submitted to the research. The children of the participants received street tastes in a month, and the price was 36.9%, between 0-200 TL. People of the age who can review what you need to be getting older, having problems with education and nutrition when you're at real-life events.
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