Ülke İmajının Davranışsal Niyet ve Destinasyon Bilinirliğine Etkisi: Türkiye’yi Ziyaret Eden Uzak Doğulu Turistler Üzerine Bir Araştırma (The Effect of Country Image on Behavioural Intention and Destination Familiarity: A Research on Far Eastern Tourists Visiting Turkey)
DOI:
https://doi.org/10.21325/jotags.2021.894Keywords:
Destination ımage, Behavioural ıntention, Destination familiarity, Far eastern tourist, TurkeyAbstract
The aim of this study is to determine the destination image of Far Eastern tourists visiting Turkey and reveal the effect of this image on behavioural intentions consisting of revisit, recommendation and destination familiarity. This research has been carried out with the participation of the tourists of Chinese, South Korean, Malaysian and Thai visiting Turkey from Far Eastern and coming to Ayvalık via tour operators. Data has been obtained from 233 tourists via questionnaire by using the convenience sampling method. First demographic data of Far Eastern tourists have been examined. After that the data has been performed exploratory factor analysis and regression analysis. It has been concluded that after staying in our country, destination image of Far Eastern tourists has been influenced positively and this influence has reflected on their behavioural intentions and destination familiarity. It has been found that negative ideas or indecisions which tourists have before their visit have changed positively after their visit.
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