A New Dimension of City Brand: Usibility

Abstract

There are various methods that classify cities by using measures like youth, livability, and security
indexes. City brand studies have particular importance in revealing people's perception of cities.
However, current data on city brand studies mostly rely on secondary sources and questionaires.
Also, it can be seen that studies on city brand process and rank are lack of usibility factor. At this
point, there a rise a need for city usibility studies for city evaluation. In this study, we firstly
investigate the factors in the literature that set the ground for city brand studies. It is evident that
these factors, which change accoding to both particular regions and cities, are limited in the scope of
the usibility of human-city in teraction. On the other hand, it is well-known that there are extensive
studies on usibility of human-computer interaction. The main objective of this study is to investigate
the applicability of usibility standards and methods in human- computer Interaction studies to city
usibility studies. We aim to adapt common usibility standards to a human-city interaction
perspective.