Türkiye’de Kış Turizmi ve Erciyes Kayak Merkezi Üzerine Bir Değerlendirme (Winter Tourism in Turkey and a Review on Erciyes Ski Resort)

Abstract

With alternative tourism options, our country has a different position and importance in tourism loop that includes, very different services, direct or indirect relationships with every kind of sectors, and advancing on endustrilizations surely, The idea that the geography of the country is not only a sea-sand-sun trilogy, and that different types of tourism can be found in the market conditions, both in response to the general and local executives, and supported. One of the alternative species within such a wide range of tourism is winter tourism.. The increase in the number of ski resorts compared to the past, the winter sport began to appeal to citizens from all segments, and the awareness studies made for this purpose, led to the creation of a large employment area of white cover. One of these examples is the Erciyes Ski and Winter Sports Center. In research, the concept of winter tourism and the current situation in our country are examined firstly. Kayseri Erciyes Ski Center in particular, the process of the winter tourism marketing has been taken into consideration of the promotional works and activities, the situation was determined by the determination of the suggestions were tried.