Alıcı-Tedarikçi İlişkilerinde İşbirliği ve İletişimin Tedarikçilere Duyulan Güven ve Bağlılık Üzerindeki Etkileri: İstanbul’daki 4 ve 5 Yıldızlı Oteller Üzerine Bir Araştırma (Effects of Cooperation and Communication in Buyer-Supplier Relations on Trust and Commitment to Suppliers: A Research on 4 and 5 Star Hotels in Istanbul)
DOI:
https://doi.org/10.21325/jotags.2019.371Keywords:
Buyer-seller relationships, Supply chain maagement, Trust, Commitment, HotelsAbstract
The growth and expansion of the tourism sector with each passing year also increases the number of enterprises that supply tourism enterprises and goods and services to them. In this context, their relationship with hotel businesses and suppliers is becoming a set of strategic decisions for both sides in an increasingly competitive environment. The aim of this study is to examine the effects of cooperation and communication levels on the trust and loyalty of suppliers to their suppliers. For this purpose, research is designed as a emprical research. The research sample consists of 102 hotel establishments located in Istanbul, which were formed by simple random sampling and stratified sampling method. Data were collected from surveys by hotel enterprises. The collected data were analyzed using statistical methods. Among the important findings obtained from the study, it is found that cooperation and loyalty affect trust in suppliers, and trust also affects loyalty. At the same time, the relationships between the suppliers of the hotel enterprises vary according to their service year, type of ownership and the number of stars of the hotel.
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