Set Menus Effects on Foreign Tourist Perceptions as a Product-Bundling Practice in Restaurants

Abstract

Aim of this study is to put forward the effects of set menus on perceptions of foreign
tourists as a price bundling practise in restaurant establishments, whose customer mass
consists of foreign tourists. In the study set menus are evaluated in terms of price
bundling strategy, menu-price relations and the consumer buying behaviour. For this
purpose, research workers handed menus and asked questions to 298 foreign tourists. The
data is evaluated by frequency tables, chi-square test and correlation analysis. According
to the analysis results obtained from the previously mentioned data, it is ensued that set
menus effect buying preferences of foreign tourists and creates good-value perception.