Local Product Suggestion for Food and Beverage Operations: Çerez Tarhana

Abstract

In line with the industrial revolution, the globalizing world has caused radical changes in people's eating habits. That is why people are tempted to eat unhealthy, obesity-induced foods called fast foods. Fast food has become an important threat not only for human health but also for the local cuisines of the countries. At this point, studies are being carried out to include local products in eating habits both outside and outside. From this point, a pilot study has been carried out in order to make Maraş Tarhana into chips and to use it in tourist enterprises. The research consists of two phases. In the first step, tarhana chips were made and tested. In the second stage, the product was tested in two operations, and opinions of 103 customers were taken with a questionnaire consisting of open and closed end questions. Simple statistics and content analysis have resulted in a product that can be improved and that can be preferred by customers if their deficiencies are resolved.