Yeni Medya Perspektifinden Turizm Sektörü: Bilgisayar Oyunlarının Yeri ve Geleceği (Tourism Sector from a New Media Perspective: The Role and Future of Computer Games)
DOI:
https://doi.org/10.21325/jotags.2024.1472Keywords:
Yeni medya, Bilgisayar oyunları, TurizmAbstract
Medya, turizm sektöründe stratejik bir araç ve etkili bir iletişim unsurudur. Bu iki alanın birbiriyle olan etkileşimi giderek daha önemli hale gelmektedir, çünkü teknolojinin ilerlemesi ve dijitalleşme trendleri, medyanın turizm sektörü üzerindeki etkisini artırmaktadır. Özellikle geleneksel medyanın ötesindeki yeni medya, turizm sektörünü daha interaktif ve katılımcı bir hale dönüştürmüştür. Yeni medya ve turizm sektörü arasındaki ilişkide odak noktası genellikle internet ve sosyal medya olurken, bilgisayar oyunları, ya göz ardı edilmiş ya da dikkate alınmamıştır. Popülaritesi, eğlenmek ve boş zaman geçirmek isteyen sıradan kullanıcıları aşan bilgisayar oyunlarının eğitimden sağlığa, sanattan askeriyeye kadar pek çok sektörün ilgi alanında olduğu açıktır. Turizm sektörü ve yeni medya arasındaki ilişkide bilgisayar oyunlarının rolüne odaklanan bu araştırmanın sonucunda bilgisayar oyunlarının turizm sektöründe tanıtım, pazarlama, turist deneyimi ve turizm eğitimi gibi konularda çok yönlü bir araç olarak kullanılabileceği belirlenmiştir.
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