Şeflerin Yerel Yiyeceğe İlişkin Davranışlarının İncelenmesi (An Analysis of Chefs' Behaviors Towards Local Food)
DOI:
https://doi.org/10.21325/jotags.2024.1373Keywords:
Local food, Chefs, Perception of local food, Purchase intentionAbstract
Local food consumption has become a global and growing trend in recent times. The inclusion of local foods in the menus of restaurants and hotels provides a distinct advantage in tourism. Despite existing research, there is limited information about chefs' perspectives on local foods. This study aims to determine chefs' perceptions of local foods, their usage in menus, and purchasing intentions. A sequential explanatory design, combining quantitative and qualitative research methods, was employed. Findings indicate that workforce significantly influences chefs' use of local foods, while popularity does not have a statistically significant impact. Moreover, the intention to purchase local foods is not statistically affected by their inclusion in the menu.
References
Al-Juboori, N. F., & Saleem, A. S. (2012). Analysıis of the menus’ factors that are influential in increasing the volume of sales: An empirical study on fırst-class restaurants in Baghdad. European Scientific Journal, 8(28), 46-60.
Anton, C., Camerero, C., Laguna, M., & Buhalis, D. (2019). Impacts of authenticity, degree of adaptation and cultural contrast on travellers’ memorable gastronomy experiences. Journal of Hospitality Marketing & Management, 28(7), 743-764.
Baiomy, A. E., Jones, E., & Goode, M. M. (2019). The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A case study of Egypt. Tourism and Hospitality Research, 19(2), 213–224.
Bilgin, S. (2018). Yiyecek İçecek İşletmelerinde Yerel Mutfak Ögelerinin Kullanımı ve Sürdürülebilirlik Açısından İncelenmesi: İzmir Örneği. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü, Yayınlanmamış Yüksek Lisans Tezi.
Bryman, A. (2006). Integrating quantitative and qualitative research: how is it done?. Qualitative Research, 6(1), 97-113.
Chaudhary, R., & Kumar, P. (2021). Factors influencing purchase intention of consumers for toiletries products in Haryana. Business Analyst, 42(1), 119-140.
Choe, J.Y., & Kim, S.S. (2019). Development and validation of a multidimensional tourist’s local food consumption value (TLFCV) scale. International Journal of Hospitality Management, 77, 245-259.
Coelho, F. C., Coelho, E. M., & Egerer, M. (2018). Local food: Benefits and failings due to modern agriculture. Sci. Agric, 75(1), 84-94.
Creswell, J. W., & Plano-Clark, V. L. (2007). Designing and Conducting Mixed Methods Research. Thousand Oaks, CA: Sage.
Curtis, K. R., & Cowee, M. W. (2009). Direct marketing local food to chefs: Chef preferences and perceived obstacles. Journal of Food Distribution Research, 40(2), 1-11.
Çetin, A. S. (2018). Aşçıların Beş Faktör Kişilik Özellikleri, Bireysel İnovasyon Algısı, Bireysel İnovasyon Davranışı İlişkisi: Bursa Örneği, Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği ve Otelcilik Anabilim Dalı, Yayınlanmamış Doktora Tezi.
Dodds, W., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand and store ınformation on buyers’ product evaluation. J. Mark. Res(28), 307–319.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, İntention, and Behaviour. Reading, MA Addison-Wesley.
Ginigen, D., Aydın, B., & Güçlü, C. (2022). Local food availability in menus of hotels: The case of Batman, local food availability in menus of hotels: The case of Batman, Turkey Turkey. Journal of Mediterranean Tourism Research, 1(2), 81-99.
Güler, O., Benli, S., Akdağ, G., & Çakıcı, C. A. (2016). What is your favorite local food menu? Application of conjoint analysis on the eastern mediterranean cuisine of Turkey. Journal of Tourism and Gastronomy Studies, 4(3), 38-52.
Hand, M. S., & Martinez, S. (2010). Just What Does Local Mean? Choices, 25(1).
Hendrickson, M., & Massengale, S. H. (2022). Introduction to Local Food Systems. ABD: University of Missouri Extension.
Holmes, M. R., Dodds, R., Pranjic, K., Krecizs, J., & Taylor, H. (2018). Restaurants going local: Motivations and Challenges for Sourcing Local Food. TTRA 13. Canada Conference.
Inwood, M. S., Sharp, J. S., Moore, R. H., & Stinner, D. H. (2009). Restaurants, chefs and local foods: İnsights drawn from application of a diffusion of innovation framework. Agriculture and Human Values, 26, 177–191.
Jia, S. (2021). Local food campaign in a globalization context: A systematic review. Sustainability, 13(7487), 1-11.
Jung, J., Tao, J., & Widmar, N. O. (2022). Quantifying “local food” online and social media in the United States for 2018–2021. Agriculture & Food Security, 11(59).
Kang, S. & Rajagopal, L. (2014). Perceptions of benefits and challenge of purchasing local foods among hotel ındustry decision makers. Journal of Foodservice Business Research, 17(4), 301-322.
Kline, R. B. (2011). Principles and Practice of Structural Equation Modeling. New York: Guilford Publications.
Kumar, S., Murphy, M., Talwar, S., Kaur, P., & Dhir, A. (2021). What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups. Journal of Retailing and Consumer Services(60).
Lin, B., & Shen, B. (2023). Study of Consumers’ Purchase Intentions on Community E-commerce Platform with the SOR Model: A Case Study of China’s “Xiaohongshu” App. Behavioral Sciences, 13(103), 1-17.
Liu, H.-H., & Lo, C.-M. (2019). Interactıons Between brand concept marketing and purchase intention via word-ofmouth: A case study of luxury branded goods. Journal of Management, Marketing and Logistics-JMML, 6(3), 146-161.
Martinez, S. (2010). Local Food SystemsConcepts, Impacts, and Issues. Washington: USDA.
McKay, L. C., DeLong, K., Jensen, K. L., Griffith, A., Boyer, C. N., &, Lambert, D. M. (2019). Estimating restaurant willingness to pay for local beef. Agribusiness.
Meneguel, A. R. A., Mundet, L., & Aulet, S. (2019). The role of high-quality restaurant in stimulating the creation and development of gastronomy tourism. International Journal of Hospitality Management, 83, 220-228.
Murphy, K. R. & Davidshofer, C. O. (1988). Psychological Testing: Principles and Applications. Englewood Cliffs, NJ: Prentice Hall
Nebioğlu, O. (2020). Revıew of menu management process model with a case study. Advances in Hospitality and Tourism Research (AHTR), 8(2), 203-234.
Özdemir, B. (2003). Antalya yöresindeki konaklama işletmelerinde Türk, Fransız ve İtalyan mutfaklarının karşılaştırılmasına yönelik bir araştırma. DAÜ Turizm Araştırmaları Dergisi, 4(1-2), 37-58.
Özdemir, B., & Nebioğlu, O. (2018). Use of menu design techniques: Evidences from menu cards of restaurants in Alanya. Advances in Hospitality and Tourism Research (AHTR), 6(2), 205-227.
Özdemir, B., Aydın, A., Çalışkan, O., & Yılmaz, G. (2015). The impact of chefs national cuisine perceptions on their intention to purchase local food. International Tourism and Hospitality Management Conference, Sarajevo.
Özdemir, B., Yılmaz, G., & Ünal, C. (2016). Fiyat-kalite ilişkisi ve yenilik merakının turistlerin yerel yiyecek satın alma niyetine etkisi. 17. Ulusal Turizm Kongresi, Ankara.
Reynolds-Allie, K., & Fields, D. (2011). A comparative analysis of alabama restaurants: Local vs non-local food purchase. Journal of Food Distribution Research, 43(1).
Riptiono, S., Anggraeni, A. I., Suroso, A., & Azizah, S. N. (2020). Intentıon to purchase local food products among ındonesıan young consumers. Humanities & Social Sciences Reviews, 8(4), 1285-1294.
Roy, H., Mitchael, C. H., & Ballantie, P. W. (2019). The Role of Sustainable Local Food Among Tourism Stakeholders: A Comparative study in Vancouver, Canada and Christchurch, New Zealand. BallTTRA Canada 2019 Conference, TTRA Canada.
Seçuk, B., & Seçim, Y. (2023). Yerel gıda ile mutfak kültürünün menü planlama ve gastronomik çekiciliğe etkisi. Journal of Gastronomy, Hospitality and Travel, 6(2), 558-582.
Shafieizadeh, K., & C.-W. T. (2020). How does a menu's information about local food affect restaurant selection? The Roles of Corporate Social Responsibility, Transparency, And Trust. 232-240(43).
Strohbehn, C. H., & Gregoire, M. B. (2003). Case studies of local food purchasing by central ıowa restaurants and ınstitutions. Foodservice Research International, 14(1), 53-64.
Zain, N. A., Zahari, M. S., & Hanafiah, M. H. (2018). Food and tourism destination image: Moderating effect of local food consumption. e-Review of Tourism Research (eRTR), 15(1).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Journal of Tourism & Gastronomy Studies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.