The Relation Between Gastronomy Tourism and City Branding: A Research on Students of Ataturk Unıversity
Keywords:
Gastronomy tourism, City branding, ErzurumAbstract
This study aims to determine whether students who are not from Erzurum province
originally, but studying in Erzurum have information about gastronomy-related products
belonging to Erzurum or not. Besides, it delves into via which resources students acquire
information and whether popular products have a relation with the branding process of
Erzurum or not. In this sense, a questionnarie form was developed by being adapted to
Erzurum and was applied on 406 students who study in different departments of faculties,
graduate schools and vocational high schools in Atatürk University. This study concludes
with statements of students; the logo belonging to cuisine culture of Erzurum is Cağ
Kebab (horizontally stacked marinated rotating lamb kebab) and Erzurum comes into
prominence with ski centers. In addition to this, students stated that there are some
important factors such as quality and price in their choices of meal and food. However,
when obtained findings are evaluated, it was found out that even tough Erzurum has great
potential in terms of gastronomy, it is known only for general and most known issues as
there is a lack of advertisement and promotion facilities. Therefore,
advertisement/promotion facilities of Erzurum should be increased.
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