Ağırlıklı Olarak Butik Pasta Hizmeti Veren İşletmelerin İnternet Siteleri Üzerine Bir Değerlendirme (An Evaluation on the Websites of Business That Mainly Offer Cake Art Services)

Abstract

Cakes accompany many special days of individuals such as birthdays, engagements or weddings. Cake art, which is one of the varieties of pastry, is in demand by individuals with its personalized designs for today's special days. As in other areas, business owners go to promotional ways to increase their business level. Although there are many ways for promotional purposes, promotion and advertisements over the internet are among the most widely used applications. The aim of this study is to evaluate the websites of businesses that primarily provide cake art service, but also provide cake service, in terms of corporate presentation, customer communication-media relations, service contents and design under 4 main headings. Within the scope of the study, 30 business places were examined. Most of these businesses were chosen from Istanbul because of the majority of the market, target audience and competition. These 30 businesses were examined with 35 different variables and the data were prepared in tabular form.