Sosyal Hizmet Ortamının Restoran İmajına Etkisi (The Effect Of Socıal Servıcescape On Restaurant Image)
DOI:
https://doi.org/10.21325/jotags.2022.1095Keywords:
Social servicescape, Image, Restaurant, EskişehirAbstract
The aim of this research is to determine the effect of social servicescape on restaurant image. The population of the research consists of the customers of first class restaurants operating in Eskişehir. Data were collected from 392 restaurant customers. In the analysis of the obtained data; arithmetic mean, standard deviation, confirmatory factor analysis, reliability analysis, correlation and regression analyses were used. As a result of the research, it was revealed that the social servicescape is effective on restaurant image. Among the dimensions of social servicescape; employees, customers and rapport dimension have a significant effect on restaurant image, while social crowding dimension has no effect on restaurant image. However, it has been revealed that the most important factor affecting restaurant image is the rapport (relationship/interaction between customer and employee) dimension.
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