Müze Tanıtım Faaliyetleri ve Ziyaretçi Deneyiminin Değerlendirilmesi: Troya Müzesi Örneği (An Evaluation of Museum Promotional Activities and Visitor Experiences: The Museum of Troy Case)
DOI:
https://doi.org/10.21325/jotags.2019.521Keywords:
Troy Museum, Year of Troy, Promotion, Museum experienceAbstract
Museum institutions can be used for education, teaching and entertainment in order to protect and promote of cultural heritage. It is seen that the socio-cultural and socio-economic effects of the museums, which have become a touristic product in the destination, are also great. In this respect, it is seen that museums have great importance on tourism sector. The purpose of this study to determine the promotional activities and perceived museum experience of Troy Museum, which is a candidate of the European Museum of the Year for 2020 year. Qualitative research methods were used in the study. Observation and interview techniques were used as data collection tools. The obtained data were analyzed by descriptive and content analysis methods. As a result of the study, it was seen that the declaration of the Year of Troy in 2018 had a great effect on the promotion of Troy Museum. It has been found that the museum provides a positive experience in terms of location, ease of use and being informative, and contributes to a better understanding of the Troy Ruins.
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İnternet Kaynakları
Troya Yılı Çanakkale (Resmi Web Sitesi), Erişim 5 Aralık 2018. http://www.troya2018.com/
Döner Sermaye İşletmesi Merkez Müdürlüğü (DÖSİMM), Erişim 20 Şubat 2019. http://www.dosim.gov.tr/muze-istatistikleri
International Council of Museums (ICOM), Erişim 10 Aralık 2018. https://icom.museum/en/
Kültür Varlıkları ve Müzeler Genel Müdürlüğü, Erişim 10 Aralık 2018. http://kulturvarliklari.gov.tr/
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