Turizm Deneyiminin Hatırlanabilirliğinde Yerel Yiyeceklerin Rolü Üzerine Bir Çalışma (A Study on the Role of Local Food in the Memorability of Tourism Experience)
DOI:
https://doi.org/10.21325/jotags.2025.1678Keywords:
Local foods, Memorability, Tourism experience, Memorable tourism experienceAbstract
In recent years, with the emergence of the concept of the experience economy, it has become almost a necessity for businesses, within the scope of their marketing strategies, to promise memorable experiences to their customers rather than merely offering products and services. In the context of tourism enterprises, various outcomes, such as tourists' revisits, recommendations, and extended stays, can be associated with the memorability of the experience. Tourism businesses, in order to differentiate themselves from potential competitors, aim to create unique travel experiences for their guests to secure and sustain a competitive advantage. In this regard, local foods, which possess distinctive and inimitable characteristics derived from the destination itself, have become a crucial tool in offering a memorable tourism experience. The aim of this study is to examine the role of local foods in the memorability of tourism experiences, in line with the relevant literature. The study also proposes a model exploring the relationship between memorability and local foods in tourism experiences, and offers recommendations for industry stakeholders and future research.
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