GoTürkiye Ne Paylaşıyor, ChatGPT Ne Öneriyor? Instagram Gastronomi Paylaşımları Üzerine Bir İnceleme (What GoTürkiye Posts, What ChatGPT Recommends? A Study on Gastronomy Instagram Posts)
DOI:
https://doi.org/10.21325/jotags.2024.1452Keywords:
Artificial intelligence, ChatGPT, Destination, GoTürkiye, Social media, Instagram, GastronomyAbstract
The current study compares the texts and photographs posted on GoTürkiye, Türkiye’s official Instagram account, with the texts and photographs produced by ChatGPT-4o. Document analysis, a qualitative analysis approach, was employed to examine these posts. The matching process involved considering the textual content and the photography and composition skills employed in the images. Based on the acquired findings, it is evident that both the original and proposed photos employ a similar approach in terms of photography and composition techniques. Although the texts posted by the official account provided hints regarding the food’s substance, ChatGPT did not provide as much detail as requested in the directive. ChatGPT provided ideas that closely resembled the original posts for popular foods like baklava and yağlama, using enhanced visuals and descriptive language. The study can assist destinations and tourism firms in maximizing the effectiveness of artificial intelligence-generated material pertaining to gastronomic tourism. It can also direct in the development of new applications and enable the tracking of market trends.
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