The Effect of Level of Institutionalization on the Usage of Strategic Management Tools at Tourism Management: Case of Ankara
Keywords:
Strategic management, Strategic management tools, Institutionalization, Level of institutionalization, AnkaraAbstract
The main purpose of this paper is to identify whether there is a relationship between the
frequency of usage of strategic management tools and the level of institutionalization at
tourism management. Futhermore, we aimed to determine differences in usage of strategic
management tools and level of institutionalization according to size (stars) of hotel
businesses in Ankara. A research model that has been developed based on relations among
these variables, are analysed by obtaing data from 109 hotel businesses’ top managers in
Ankara with the questionnaire. As a conclusion, there is a relationship between frequency
of usage (range of application) of strategic management tools and level of
institutionalization at tourism management. In addition, there are differences in frequency
of usage strategic management tools and level of institutionalization of hotel businesses
with two, three, four and five stars in Ankara according to size of hotel businesses.
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