Bolu İlinde Bulunan Konaklama İşletmelerinin Web Sitelerinin Değerlendirilmesi (Evaluations of Accommodation Establishment Websites in Bolu)

Authors

  • Hakan TUNA
  • Onur Cüneyt KAHRAMAN

DOI:

https://doi.org/10.21325/jotags.2023.1189

Keywords:

Accommodation establishment, Web sites, Bolu

Abstract

This study's aim is to evaluate the information on the websites of accommodation establishments operating in Bolu. Within this scope, the content of the websites of 27 accommodation establishments was evaluated, and information in terms of qualitative aspects was obtained. The study was conducted using the content analysis method, which is among qualitative research methods, and frequency distributions of data were determined. As a result of the research, it was observed that the most commonly provided information by accommodation establishments regarding reservations are their phone numbers and room rates. Information related to the facility, such as the location of the hotel, hotel features, and room features, is mostly provided. While contact information is frequently provided, online forms are only available on half of the hotel websites. Finally, it was found that the hotel-related information is kept up-to-date, but information like search function and multilingual sites is missing. In the conclusion section, recommendations were made for accommodation establishments and for academia.

References

Altunışık, R., Coşkun, R., Bayraktaroğlu, S. & Yıldırım, E. (2012). Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamalı (7. Baskı). Sakarya: Sakarya Yayıncılık

Atar, A. (2020). Gelenekselden dijitale turizm sektörü. Türk Turizm Araştırmaları Dergisi, 4(2), 1640-1654.

Bai, B., Law, R., & Wen, I. (2008). The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors. International Journal of Hospitality Management, 27(3), 391-402.

Baloglu, S., & Pekcan, Y. A. (2006). The website design and Internet site marketing practices of upscale and luxury hotels in Turkey. Tourism Management, 27(1), 171-176.

Bayram, M., & Yaylı, A. (2009). Otel web sitelerinin içerik analizi yöntemiyle değerlendirilmesi. Elektronik Sosyal Bilimler Dergisi, 8(27), 347-379.

Bolu İl Kültür ve Turizm Müdürlüğü. (2021). Konaklama. https://bolu.ktb.gov.tr/TR-158083/konaklama.html

Cao, K., & Yang, Z. (2016). A study of e-commerce adoption by tourism websites in China. Journal of Destination Marketing & Management, 5(3), 283-289.

Hahn, S. E., Sparks, B., Wilkins, H., & Jin, X. (2017). E-service quality management of a hotel website: a scale and implications for management. Journal of Hospitality Marketing & Management, 26(7), 694-716.

Huizingh, E. K. R. E. (2000). The Content and Design of Web Sites: An Empirical Study. Information & Management, 37, 123-134, https://doi.org/10.1016/S0378-7206(99)00044-0

Ip, C., Law, R., & Lee, H. A. (2012). The evaluation of hotel website functionality by fuzzy analytic hierarchy process. Journal of Travel & Tourism Marketing, 29(3), 263-278.

Jeong, M., Oh, H., & Gregoire, M. (2003). Conceptualizing web site quality and its consequences in the lodging industry. International Journal of Hospitality Management, 22(2), 161-175.

Kafa, N., Arıca, R., Sönmez Gök, N. (2020). Akıllı turizm araç ve uygulamalarına ilişkin turizm işletmesi yöneticilerinin görüşleri: Eskişehir üzerine nitel bir araştırma, İşletme Araştırmaları Dergisi, 12(3), 2774-2787.

Kim, Y. H., Yuan, J., Goh, B. K., & Antun, J. M. (2009). Web marketing in food tourism: A content analysis of web sites in West Texas. Journal of Culinary Science & Technology, 7(1), 52-64.

Kocabulut, Ö., & Albayrak, T. (2017). Web sitesi hizmet kalitesinin müşteri memnuniyetine etkisi. Anatolia: Turizm Araştırmaları Dergisi, 28(2), 293-303.

Koçak, A. & Arun, Ö. (2006). İçerik analizi çalışmalarında örneklem sorunu. Selçuk İletişim, 4(3), s. 21-28.

Law, R., & Hsu, C. H. (2005). Customers' perceptions on the importance of hotel web site dimensions and attributes. International Journal of Contemporary Hospitality Management. 17(6), 493-503.

Law, R., & Hsu, C. H. (2006). Importance of hotel website dimensions and attributes: perceptions of online browsers and online purchasers. Journal of Hospitality & Tourism Research, 30(3), 295-312.

Le, V, H., Nguyen, H. T. T., Nguyen, N., & Pervan, S. (2020). Development and validation of a scale measuring hotel website service quality (HWebSQ). Tourism Management Perspectives, 35, 100697.

Li, X., Wang, Y., & Yu, Y. (2015). Present and future hotel website marketing activities: Change propensity analysis. International Journal of Hospitality Management, 47, 131-139.

Maksüdünov, A. (2019). Otel web sitelerinin içerik analizi yöntemiyle değerlendirilmesi: Bişkek’te bir araştırma. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, 21(37), 186-196.

Mills, J. E., Han, J. H., & Clay, J. M. (2008). Accessibility of hospitality and tourism websites: a challenge for visually impaired persons. Cornell Hospitality Quarterly, 49(1), 28-41.

Ostovare, M., & Shahraki, M. R. (2019). Evaluation of hotel websites using the multicriteria analysis of PROMETHEE and GAIA: Evidence from the five-star hotels of Mashhad. Tourism Management Perspectives, 30, 107-116.

Schmidt, S., Cantallops, A. S., & dos Santos, C. P. (2008). The characteristics of hotel websites and their implications for website effectiveness. International Journal of Hospitality Management, 27(4), 504-516.

Şeyhanlıoğlu H. Ö. & Kırgın S. (2021). Turizm işletmelerinde teknolojik sistemlerin kullanılması: istanbul üzerine bir inceleme. Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 12(2), 234-247

Şahin Başfırıncı, Ç. (2008). Bir pazarlama iletişim medyası olarak web ortamında içerik analizi yapmanın güçlükleri ve olası çözüm önerileri. Yönetim, 19(61), s. 52-71).

Ünal, A. & Çelen, O. (2018). Türkiye’deki otel işletmelerinin web sitelerinin değerlendirilmesine yönelik nitel bir araştırma. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 21 (40), 607-636.

Ünal, A., & Çelen, O. (2020). Destinasyon pazarlama araçlarından web sitelerinin değerlendirilmesine yönelik nitel bir araştırma: Akdeniz destinasyonları örneği. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 11(26), 30-44.

Wang, L., Law, R., Guillet, B. D., Hung, K., & Fong, D. K. C. (2015). Impact of hotel website quality on online booking intentions: eTrust as a mediator. International Journal of Hospitality Management, 47, 108-115.

Published

04/14/2023

How to Cite

TUNA , H. ., & KAHRAMAN , O. C. . (2023). Bolu İlinde Bulunan Konaklama İşletmelerinin Web Sitelerinin Değerlendirilmesi (Evaluations of Accommodation Establishment Websites in Bolu). Journal of Tourism & Gastronomy Studies, 11(1), 227–240. https://doi.org/10.21325/jotags.2023.1189