Turistlerin Destinasyon Seçimlerinde Uzaklaşma Arzuları ve Uzaklık Çelişkisi (Tourists’ Desires to Move Away and Antinomy of Distance in Destination Choice)
DOI:
https://doi.org/10.21325/jotags.2020.567Keywords:
Destination marketing, Tourist destination choice, Distance desire, Antinomy of distance, Theory of planned behaviorAbstract
In order to draw attention to the negative aspect of the concept of distance, people often use the proverb "Long absent, soon forgotten.”. Does this proverb apply to tourists' destination selection decision processes? In this study, it is aimed to measure the effects of the dimensions of the behaviors of tourists in destination selection decision processes on distance desires and travel behavior intentions, as well as the effects of distance desires on travel behavior intentions. In this context, a total of 450 questionnaires were delivered to Japanese tourists who visited the Cappadocia destination in June-August 2019. The data obtained from the questionnaire (408 questionnaires) were analyzed by use of SPSS program. After the analyzes; it was concluded that the Planned Behavior Theory-Distance Desire (PBT-DD) scale consisted of dimensions of attitude, subjective norms, perceived behavioral control, travel behavior intention and distance desire. It was concluded that all planned behavior theory dimensions affected the destination travel intentions and the distance desires of the tourists at high and positive levels, and also that the distance desires of the tourists affected their destination travel intentions at very high and positive levels.
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