Müşteri Deneyiminin Destinasyon İmajı Üzerindeki Etkileri (The Effects of Customer Experience on Destination Image)
Keywords:
Customer experience, Perceived destination image, Gallipoli Peninsula Historical National Park, Çanakkale, Battlefield TourismAbstract
In this study; the effects of customer experiences of tourists on the perceived destination image are examined comparatively. Accordingly, a theoretical model was revealed. The model is linking tourists’ emotional and rational experiences and the four sub-dimensional (political environment, cultural attractiveness, social life and natural environment) destination image. The model was tested and analysis by SPSS for Windows 22.00 and AMOS 22.0 by using data collected from 250 Turkish and 243 Anzac tourists who visited Çanakkale-Gallipoli and stayed there at least one night. The structural model indicates that the rational and emotional experiences of Turkish and Anzac tourists have positive impact on perceived destination image. Furthermore, as a result of the comparative t-test analysis, the impact of emotional experiences of Turkish tourists on destination image is more compared to Anzac tourists.
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