Hattuşa Antik Kenti Ziyaretçi Deneyimlerinin Analizi: Google Yorumları Üzerine Nitel Bir Araştırma (Analysis of Visitor Experiences at the Ancient City of Hattuşa: A Qualitative Study Based on Google Reviews)
DOI:
https://doi.org/10.21325/jotags.2024.1500Keywords:
Hattuşa Ancient City, Cultural heritage tourism, Visitor experienceAbstract
This study aims to analyze the experiences of local and foreign tourists visiting the ancient city of Hattusa through comments on the Google Maps platform. The research aims to contribute to creating strategies for developing the area in terms of sustainable tourism by revealing visitors' perceptions, satisfaction levels, expectations and suggestions regarding Hattusa. A qualitative approach was adopted and 475 visitor comments on the Google Maps platform were analyzed through content analysis. As a result of the analysis, visitor experiences were categorized under four main themes: emotional, cognitive, relational and behavioral. The results show that Hattusa has a strong historical and cultural impact on visitors, but there are some areas for improvement in infrastructure and promotion. Based on the study results, it is recommended that guidance services be increased, resources for the restoration of the ancient city be allocated, visitor information systems improved, and a comprehensive promotional strategy be created to increase the region's tourism potential.
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