Destinasyon Kalitesinin Destinasyon Sadakatine Etkisinde Ziyaretçi Memnuniyetinin Aracılık Rolü: Van İlinde Bir Araştırma (The Mediating Role of Visitor Satisfaction in the Effect of Destination Quality on Destination Loyalty: A Study in Van Province)
DOI:
https://doi.org/10.21325/jotags.2025.1743Keywords:
Destination quality, Visitor satisfaction, Destination loyalty, VanAbstract
Van Province in the Eastern Anatolia Region has recently gained attention as a destination particularly favored by Iranian tourists. The aim of this study is to determine the role of visitor satisfaction in the effect of destination quality on destination loyalty in Van Province. The population of the study consists of domestic and foreign tourists visiting Van Province. The importance of this study lies in its comprehensive model framework, which addresses fundamental concepts in tourism literature such as destination quality, visitor satisfaction, and destination loyalty, specifically in the context of Van Province, and tests the mediating role of visitor satisfaction. In this regard, it is considered important that the study was conducted using data specific to Van Province, filling a gap in the literature and contributing to the development of the province's tourism policies. The data were collected using survey techniques, and explanatory factor analysis, confirmatory factor analysis, and mediation effect testing were applied during the analysis process. According to the research findings, it was determined that visitor satisfaction plays a mediating role in the effect of the sub-dimensions of destination quality, namely transportation, safety, food and beverage, attractiveness, and accommodation, on destination loyalty.
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