Exploring Tourist Sentiments through Online Reviews: An Analysis of Köprülü Canyon National Park on TripAdvisor
DOI:
https://doi.org/10.21325/jotags.2025.1734Keywords:
Visitor reviews, Köprülü Canyon National Park, Destination management, Sentiment analysis, Online tourism platformsAbstract
This study investigates the role of online reviews, particularly from platforms like TripAdvisor, in shaping travelers’ perceptions and destination choices. It evaluates visitor experiences at Köprülü Canyon National Park through sentiment analysis of 522 reviews. Using content analysis with MAXQDA software, the reviews were categorized into three themes: positive, negative, and neutral comments. Positive reviews highlighted the park’s natural beauty, high-quality services, and immersive environment. Negative reviews focused on issues such as high prices, overcrowding, and service quality concerns. Neutral reviews mostly consisted of informational content or suggestions from visitors. The findings stress the strategic importance of online feedback for destination management and provide valuable insights for improving tourism services. To enhance tourist satisfaction and long-term competitiveness, the study recommends revising pricing policies, enhancing service quality, improving infrastructure, and adopting sustainable tourism practices. These measures are essential for maintaining a positive visitor experience, boosting the park’s appeal, and ensuring its competitiveness in a crowded tourism market.
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