Yer Kimliği ve Yer Bağımlılığının Kültürel Miras Algısına Etkisi (The Impact of Place Identity and Place Dependence on the Perception of Cultural Heritage)
DOI:
https://doi.org/10.21325/jotags.2025.1693Keywords:
Cappadocia, Place identity, Place dependence, Cultural heritageAbstract
The present study was conducted to examine the relationship between place identity, place dependence, and cultural heritage perception among tourists visiting the Cappadocia region. The study utilised Structural Equation Modelling (SEM) with SmartPLS 4 to analyse the data collected from 255 domestic tourists who participated in the study. The hypotheses were evaluated and tested. The findings revealed that place identity exerts a significant and positive effect on tourists’ perception of cultural heritage, while place dependence has no significant effect on cultural heritage perception. The results of the research provide important contributions in terms of destination management and marketing strategies. While the results of the research provide theoretical contributions to the literature on the relationship between destination identity, tourist perception and cultural heritage, they also serve as a guide for tourism management and sustainable cultural heritage protection policies in the Cappadocia region.
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