Kruvaziyer Şirketlerinin Web Sitelerinde Semantik Uyum Analizi ve Ontoloji Tabanlı Bir Yaklaşım (Semantic Alignment Analysis of Cruise Companies' Websites and an Ontology-Based Approach)
DOI:
https://doi.org/10.21325/jotags.2025.1664Keywords:
Cruise companies, Semantic web, Linked data, OntologyAbstract
Advancements in information and communication technologies have facilitated access to information in the tourism sector. However, as the vast majority of information on the internet is presented in a format understandable only by humans, it cannot be effectively processed by machines. In dynamic and data-intensive sectors such as tourism, machine-readable data is essential for enabling various digital functionalities, including automated recommendation systems, personalized content delivery, data integration across systems, and customized services. Particularly in the rapidly growing and information-rich domain of cruise tourism, users—especially those experiencing a cruise for the first time—are often confronted with excessive and irrelevant information, complicating their information-seeking processes and resulting in unsatisfactory experiences. Accordingly, the primary issue addressed in this study is how to render internet-based cruise tourism information meaningful and tailored to user needs through effective presentation. This study investigates the alignment of cruise company websites with semantic web applications and identifies key concepts required for a cruise tourism ontology. Within the scope of the study, the websites of 57 cruise companies were examined using a web content crawling model, and data were collected in two phases through document analysis. In the first phase, linked data embedded in the HTML code of the websites was analyzed; in the second phase, the words visible on the user interface were evaluated. The findings indicate that the majority of cruise company websites are not yet compatible with semantic web infrastructures. As a result, foundational concepts for a cruise tourism ontology are proposed.
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