Turist Rehberliği Eğitiminde Aprantilik Uygulaması: Rol Modellerden Öğrenme Sürecinin Sosyal Öğrenme Teorisi Bağlamında İncelenmesi

Abstract

Although previous research highlights the need for apprenticeship in the tour guide training, research findings on the subject are limited. In this context, this study revealed students’ learning process during apprenticeship from the perspective of social learning theory. According to the findings, apprentices care about the quality of human relations and social capital as well as the professionalism of their role models. In addition, from the perspective of social learning theory, specific characteristics of professions are found to be decisive in learning processes. In this context, the provision of services for a fee during apprenticeship increases learning efficiency as it requires active participation; however, since the priority is service provision, learning actions sometimes fall behind in the process. Another important finding is that the companies organizing the tours also indirectly affect the process. At the end of the study, suggestions for improving the learning processes during apprenticeship are presented to students, tour guides, tour operators, and relevant departments of universities.