Restoranların Dijital Platformlardaki Görünürlüğü: İstanbul Fine-Dining Restoranları Örneği (The Visibility of Restaurants on Digital Platforms: The Case of Fine-Dining Restaurants in Istanbul)
DOI:
https://doi.org/10.21325/jotags.2025.1612Keywords:
Digital platforms, Fine-dining restaurants, IstanbulAbstract
In the age of digitalization, it is seen that customers examine businesses on different platforms and are influenced by the experiences of others before making their purchasing decisions. This study investigates the visibility of restaurant businesses across different digital platforms. The universe of the research consists of fine-dining restaurants in Istanbul. All 490 fine-dining restaurants listed on TripAdvisor were included in the study. Data on the visibility of restaurants on digital platforms were obtained by examining relevant websites. In the data analysis frequency, percentage values and the Mann Whitney u test were used to evaluate the differences. At the end of the research, it was revealed that a significant portion of the restaurants has their websites, are on social media platforms such as Instagram and Facebook, shares their electronic menus on various platforms, benefits from online reservation platforms and systems, and are visible on many travel/city guides and venue finding platforms. In addition, it was determined that the electronic menus of restaurants, online reservation opportunities, and being listed in the Michelin and Gault & Millau guides make a difference in terms of TripAdvisor customer ratings.
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