Turist Rehberlerinin Coğrafi İşaretli Gastronomik Ürünleri Farkındalıklarının İncelenmesi (Examination of Tourist Guides' Awareness of Geographical Indication Gastronomic Products)

Authors

  • Ayşe ARSLAN ÖZKAN

DOI:

https://doi.org/10.21325/jotags.2025.1599

Keywords:

Geographical indicated products, Tourist guide, Aydın, Gastronomy

Abstract

The aim of this research is to reveal the level of awareness and usage of geographically indicated gastronomic products of Aydın province by tourist guides. In the study, semi-structured interview technique, a qualitative research method, was used to interview 15 tourist guides, and the data obtained were analyzed through content analysis. According to the research results, all the tourist guides include Aydın figs and olives in their tours, evaluating them both in terms of narration and tasting. After these products, types of pide and strawberries are the most frequently mentioned items, but some guides stated that they had heard of certain geographically indicated gastronomic products of Aydın for the first time. Based on this, it can be said that tourist guides have a high level of awareness regarding Aydın’s geographically indicated products; however, for them to include these products more in their tours, it is necessary to improve their knowledge and skills.

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Published

17-06-2025

How to Cite

ARSLAN ÖZKAN , A. (2025). Turist Rehberlerinin Coğrafi İşaretli Gastronomik Ürünleri Farkındalıklarının İncelenmesi (Examination of Tourist Guides’ Awareness of Geographical Indication Gastronomic Products) . Journal of Tourism & Gastronomy Studies, 13(2), 1093–1113. https://doi.org/10.21325/jotags.2025.1599