The Quality of International Olive Festival and Its’ Contributions to Local Tourism: What Do Didim’s Local Tradesmen Say?
Keywords:
Food festival, Festival quality, Local tradesmen, TourismAbstract
In Turkey, whereas an intensive effort has been made to organize food festivals, the effort
to investigate the food festivals’ quality and contributions to local tourism is not
satisfactory level. However, the festivals’ quality and contributions to local tourism needs
to be investigated in order to develop the festival. The aim of this study is to evaluate the
perceived quality of The Third International Olive Festival organized in Didim and its
contributions to local tourism from the perspective of local tradesmen. To the end, data
were obtained via interview with local tradesmen and were analysed using descriptive
analysis method. The study’s results reveal important findings regarding program qualit y,
physical quality, management/governance quality, and outcome quality of the festival, its
positive or negative contributions and the ways of enhancing for its contributions. The
findings would provide information for festival organizers about dimensions of the festival
quality to be developed, which are determinant of visitors’ experience, satisfaction, and
behaviors under what conditions the festival’s contributions could accrue.
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