Akıllı Turizm Teknolojilerinin Turist Tatminine ve Yeniden Ziyaret Etme Niyetine Etkisi (The Effect of Smart Tourism Technologies on Tourist Satisfaction and Revisit Intention)
DOI:
https://doi.org/10.21325/jotags.2023.1294Keywords:
Smart tourism technologies, Tourist satisfaction, Re-visit intention, ÇanakkaleAbstract
The trend towards smart technologies in tourism destinations is increasing and this situation prompts researchers to make studies of this area. From this point of view, the aim of this research is to examine the effect of smart tourism technologies on tourist satisfaction and re-visit intention The sample of the research consists of 385 tourists, 138 womenand 247 men, who came to Çanakkale for touristic intention in the summer of 2023. Three scales were used in the study. These are one to measure the perceptions of tourists towards smart tourism technologies, one to measure their travel satisfaction and the other to measure the re-visit intention of the tourists to Çanakkale destination.The hypotheses were tested with the help of structural model analysis the AMOS program was used to carry out there lated tests.The satisfaction levels of tourists' perceptions of smart tourism Technologies were statistically significant and it was understood that it explained 41.2% positively. As a result, it has been understood that smart tourism Technologies increase the satisfaction of tourists and positively affect the tourists' re-visit intention.
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