Oleo Turist Deneyimlerinin İçerik Analizi ile Belirlenmesi: Büyük Veri Aracılığıyla Nitel Bir Araştırma (Determining Oleo Tourist Experiences by Content Analysis: A Qualitative Research Through Big Data)

Furkan BALTACI; Gül ÇIKMAZ

doi:10.21325/jotags.2022.1166

Authors

Furkan BALTACI
Gül ÇIKMAZ

DOI:

https://doi.org/10.21325/jotags.2022.1166

Keywords:

OLEO tourism, Push and pull factors, Motivation, Experience, Olive and olive oil museum

Abstract

This study was conducted to determine the travel motivations of olive and olive oil (OLEO) tourists and the factors affecting their touristic experiences. In the study, in which tourist motivations are handled within the framework of push and pull theory, a phenomenological approach, one of the qualitative research methods, has been adopted. In this context, the comments made by tourists visiting olive and olive oil museums on online platforms were determined as the universe of the study. Consumer reviews collected from Google Maps, Holidaycheck and Tripadvisor were systematized with MAXQDA Analytics Pro2020(20.2.2). The findings showed that the most important driving motivation of OLEO tourists is seeking. Destination infrastructure, hygiene, catharsis, seclusion, and novelty seeking are the attractive factors that stand out. In OLEO tourist travel, the product, staff, information and facilities are the most emphasized factors in the touristic experience. Emotions experienced during travel were also obtained as important components that contributed to the experience.

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