Trakya Bağ Rotasını Takip Eden Yerli Turistlerin Şarap Turizmi Deneyimleri

Yazarlar

  • Gürkan AKDAĞ

Anahtar Kelimeler:

Şarap turizmi- Şarap turistleri- Trakya bağ rotası

Öz

Bu çalışmanın amacı, ülkemizde turizm alanyazınında çok fazla araştırılmayan bir konu
olan şarap turizminin, şarap turistlerinin deneyimleri ölçüsünde değerlendirilmesidir. Bu
amaçla Trakya Bağ Rotası’nı takip eden ve kendilerini tam anlamıyla şarap turisti olarak
tanımlayan 23 şarap turistlerine yarı yapılandırılmış, dört açık uçlu sorudan oluşan
görüşme formu 1 Eylül 2014-1 Ekim 2015 tarihleri arasında uygulanmıştır. Elde edilen
bulgular neticesinde; şarap turistlerinin ekonomik açıdan varlıklı, eğitim seviyesi yüksek,
ağırlıklı olarak şarap ile ilgili kavramlara hakim, şarap dünyası ile oldukça yakından ilgili
ve turistik seyahatlere şarap turizmi motivasyonuyla katılmayı tercih eden bireyler
oldukları sonucuna ulaşılmıştır. Ayrıca şarap turistlerinin Trakya Bağ Rotasını şarap
turizmi açısından oldukça cesur bir adım olarak nitelerlerken ülkemizde şarap turizminin
gelişmesi için alternatif bağ rotalarının yaratılmasını da oldukça destekledikleri
görülmektedir

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Yayınlanmış

25-12-2022

Nasıl Atıf Yapılır

Trakya Bağ Rotasını Takip Eden Yerli Turistlerin Şarap Turizmi Deneyimleri. (2022). Turizm & Gastronomi Çalışmaları Dergisi, 3(4), 3-11. https://jotags.net/index.php/jotags/article/view/137