Uluslararası Sağlık Turizmi: Kayıt Dışı Riskler, COVID-19 Sonrası Dalgalanmalar ve İtibar Yönetimi (2017–2025) – Sistematik Derleme (International Health Tourism: Unregistered Risks, Post-COVID-19 Fluctuations, and Reputation Management (2017–2025) – Systematic Review)

Abdulkadir ERTAŞ

doi:10.63556/jotags.2026.1935

Yazarlar

Abdulkadir ERTAŞ

DOI:

https://doi.org/10.63556/jotags.2026.1935

Anahtar Kelimeler:

Uluslararası sağlık turizmi- Kayıt dışılık- COVID-19- İtibar yönetimi

Öz

Bu derleme, 2017–2025 döneminde yayımlanan uluslararası sağlık turizmi alanyazınını COVID-19'un sektörel etkileri, kayıt dışılık–akreditasyon–aracı ekosistemi ve itibar yönetimi–eWOM–destinasyon imajı eksenlerinde sistematik olarak sentezlemeyi, bu üç eksen arasındaki kesişimleri haritalamayı ve bütünleşik tasarım boşluğunu ampirik olarak ortaya koymayı amaçlamaktadır. 15 Eylül 2025'e kadar Web of Science, Scopus ve PubMed veri tabanlarında yürütülen taramada 724 kayıt saptanmış, PRISMA 2020 kılavuzu izlenerek 214 çalışma derlemeye dâhil edilmiştir. Kanıt tabanına anket temelli nicel araştırmalar, nitel çalışmalar ve metin madenciliği/eWOM analizleri hâkimdir. Tematik dağılımda itibar ve eWOM baskındır (132 çalışma); COVID-19 etkilerine ilişkin alanyazın hızla büyümüş (70 çalışma), akreditasyon ve aracı kurum dinamiklerine odaklanan araştırmalar ise sınırlı kalmıştır (47 çalışma). Üç temayı birlikte ele alan tek bir çalışma bulunmamaktadır. Bulgular, kriz ve risk iletişimi ile hijyen protokollerinin destinasyon imajı ve seyahat niyeti üzerinde belirleyici olduğunu ortaya koymaktadır. Derleme; akreditasyon şeffaflığının güçlendirilmesi, aracıların düzenlenmesi, komplikasyon verilerinin raporlanması ve çok dilli risk iletişimi önerilerini sunmakta, çok kaynaklı ve nedensel tasarımlara duyulan gereksinime işaret etmektedir.

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