Turizm İşletmelerinde Dijital Olgunluk ve Sürdürülebilirlik Performansının TOPSIS Yöntemiyle Karşılaştırmalı Analizi (Comparative Analysis of Digital Maturity and Sustainability Performance in Tourism Enterprises Using the TOPSIS Method)
DOI:
https://doi.org/10.63556/jotags.2026.1833Anahtar Kelimeler:
Dijital olgunluk- Sürdürülebilirlik performansı- Turizm işletmeleri- TOPSIS- Çok kriterli karar verme - Dijital dönüşümÖz
The aim of this study is to evaluate digital maturity level and sustainability performance in tourism enterprises within a holistic and comparative framework using the TOPSIS method, a multi-criteria decision-making technique. Within the scope of the research, tourism enterprises were assessed through an expert-based evaluation model incorporating a digital maturity framework consisting of digital infrastructure, digital strategy, human resources, data management, and innovation capacity dimensions, as well as economic, environmental, and social sustainability criteria. In the methodological process, a decision matrix was constructed based on the specified criteria, and the relative performance rankings of the alternatives were obtained through normalized values and weighted scores. The findings indicate that alternatives with higher levels of digital maturity tend to occupy relatively higher positions in terms of sustainability performance. These results suggest a possible co-movement between digital transformation and sustainable performance rather than a deterministic or causal relationship. This study contributes to the limited body of research that integrates digitalization and sustainability within a quantitative and methodological framework. It also provides evaluation-based implications for strategic decision-making processes of tourism managers and policymakers.
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