Turizm Deneyiminin Hatırlanabilirliğinde Yerel Yiyeceklerin Rolü Üzerine Bir Çalışma (A Study on the Role of Local Food in the Memorability of Tourism Experience)

Furkan DURSUN

doi:10.21325/jotags.2025.1678

Yazarlar

Furkan DURSUN

DOI:

https://doi.org/10.21325/jotags.2025.1678

Anahtar Kelimeler:

Yerel yiyecekler- Hatırlanabilirlik- Turizm deneyimi- Hatırlanabilir turizm deneyimi

Öz

Son dönemlerde öne çıkan deneyim ekonomisi kavramıyla birlikte, işletmelerin pazarlama politikaları kapsamında artık sadece ürün ve hizmet sunmaktan ziyade müşterileri için hatırlanabilir deneyimler vaat etmeleri adeta bir gereklilik haline gelmiştir. Turizm işletmeleri bağlamında da turistlerin işletmeyi tekrar ziyarette bulunması, tavsiye etmesi ve kalış süresini uzatması gibi farklı durumlar, deneyimin hatırlanabilirliği kavramıyla ilişkilendirilebilir. Turizm işletmeleri potansiyel rakiplerinden sıyrılarak rekabet avantajını sağlamak ve bu avantajı sürdürebilmek için misafirlerine farklı seyahat deneyimleri yaşatmayı taahhüt etmektedir. Bir anlamda gereklilik haline gelen bu durumun sağlanabilmesinde bulundukları destinasyondan kaynaklı özgün ve taklit edilemez özelliklere sahip yerel yiyecekler, hatırlanabilir turizm deneyimin sunulması bağlamında önemli bir araç haline gelmiştir. Çalışmanın amacı, turizm deneyiminin hatırlanabilirliğinde yerel yiyeceklerin rolüne yönelik durumu alanyazın doğrultusunda incelemektir. Bu amaç doğrultusunda, turizm deneyimi bağlamında hatırlanabilirlik ve yerel yiyeceklerin deneyimler üzerindeki etkisini konu alan bir model önerisi sunulmuştur. Bununla birlikte, çalışmanın sonunda ilgili sektör paydaşları ve gelecekteki akademik çalışmalar için birtakım önerilerde bulunulmuştur.

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