Türkiye’de Dental Turizmin Dinamikleri: Motivasyon ve Memnuniyet Üzerine Bir Çalışma (The Dynamics of Dental Tourism in Türkiye: A Study on Motivation and Satisfaction)

Erhan DAĞ; Zeynep Aydın KILINÇ; Yaşar DEMİR; Nurperihan TOSUN

doi:10.21325/jotags.2025.1632

Yazarlar

Erhan DAĞ
Zeynep Aydın KILINÇ
Yaşar DEMİR
Nurperihan TOSUN

DOI:

https://doi.org/10.21325/jotags.2025.1632

Anahtar Kelimeler:

Dental turizm- Motivasyon- Memnuniyet- Türkiye

Öz

Bu çalışma, Türkiye’de dental turizm kapsamında hizmet alan uluslararası hastaların memnuniyet düzeylerini analiz etmeyi ve memnuniyeti etkileyen başlıca faktörleri belirlemeyi amaçlamaktadır. Araştırma, 1 Ocak–31 Aralık 2023 tarihleri arasında İstanbul, Antalya, Samsun ve Trabzon’daki sağlık turizmi yetki belgesine sahip özel sağlık kurumlarında gerçekleştirilmiştir. Rastgele örnekleme yöntemiyle seçilen 528 uluslararası hastaya anket uygulanmış; veriler SPSS 26.0 programı ile analiz edilmiştir. Korelasyon ve çoklu doğrusal regresyon analizleri kullanılmıştır. Çalışmada memnuniyetin ortalama puanı 4,13±0,644 olarak saptanmıştır. Korelasyon analizi sonuçlarına göre, memnuniyet ile bilgi erişimi, hizmet kalitesi, kültürel benzerlik ve destek hizmetleri arasında pozitif yönlü, maliyet-tasarruf ile negatif yönlü bir ilişki olduğu belirlenmiştir (p<0.001). Çoklu regresyon analizi sonuçları, memnuniyetin bilgi erişimi, hizmet kalitesi, kültürel benzerlik ve destek hizmetlerinden pozitif yönlü, maliyet-tasarruf ile negatif yönlü etkilendiğini belirlenmiştir (p<0.001). Bağımsız değişkenler, memnuniyetteki değişimi %55 oranında açıklamaktadır (R2=0.550). Dental turizmde hasta memnuniyeti çok boyutlu bir yapı arz etmektedir. Uygun fiyat tek başına yeterli olmayıp, kaliteli hizmet sunumu, bilgilendirme ve destek hizmetlerinin bütüncül bir yaklaşımla ele alınması gerekmektedir. Elde edilen bulgular, politika yapıcılar ve hizmet sağlayıcılar için yol gösterici niteliktedir.

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