Efes Deneyim Müzesi Ziyaretçi Yorumlarının Unutulmaz Müze Deneyimi ve Davranışsal Niyetler Kapsamında İncelenmesi (Investigation of Visitor Comments of Ephesus Experience Museum within the Scope of Memorable Museum Experience and Behavioral Intentions)

Bedriye Çilem SOYLU

doi:10.21325/jotags.2024.1474

Yazarlar

Bedriye Çilem SOYLU

DOI:

https://doi.org/10.21325/jotags.2024.1474

Anahtar Kelimeler:

Memorable museum experience- Behavioral intentions- Ephesus experience museum

Öz

Consumer behavior is changing with globalization and technological developments. This change increases the demand for rich and personalized experiences, making competition in the tourism industry more difficult. Businesses and destinations need to offer unique and memorable experiences to increase and sustain their competitiveness. Online platforms, which enable the rapid flow of information among tourists, can be effective in tourists’ decisions by allowing positive and negative feedback on tourist experiences to reach large audiences. In this context, the aim of this study is to examine online visitor comments about the Ephesus Experience Museum within the scope of the theme of memorable museum experience and behavioral intentions. In this context, three other themes emerged: negative comments, visitor suggestions, and visitors' descriptions of the Ephesus Experience Museum. A total of 278 comments were analyzed through TripAdvisor and Google. Comments in different languages were translated into Turkish and spelling mistakes were corrected. In the next stage, the data obtained were transferred to Maxqda 20 qualitative data analysis program to be analyzed. The data transferred here were subjected to content analysis. Suggestions were developed in line with the findings.

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