Mardin’deki Butik Otellerde Ziyaretçi Deneyimlerinin Netnografik Yöntem ile Belirlenmesi (Netnographic Examination of Visitor Experiences in Boutique Hotels: The Case of Mardin)

Davut KODAŞ

doi:10.21325/jotags.2024.1432

Yazarlar

Davut KODAŞ

DOI:

https://doi.org/10.21325/jotags.2024.1432

Anahtar Kelimeler:

Mardin- Butik otel- Otel deneyimi- Turizm deneyimi

Öz

Bu araştırmada Mardin ilinde hizmet veren butik otellerdeki turist deneyimlerinin ortaya çıkarılması amaçlanmıştır. Bu amaca ulaşmak için nitel araştırma yöntemlerinden biri olan netnografik yaklaşım tercih edilmiştir. Bu çerçevede dünyadaki en popüler çevrimiçi platformlardan biri olan Tripadvisor internet sitesinde Mardin’deki butik oteller hakkında turistlerin yapmış olduğu çevrimiçi yorumlar incelenerek deneyimler belirlenmeye çalışılmıştır. Araştırma amacı doğrultusunda veriler ziyaretçilerin butik otellerde konakladıkları süre boyunca yaşamış oldukları deneyimlere ilişkin yaptıkları çevrim içi yorumlardan oluşmaktadır. Toplam 1184 çevrimiçi yorum bu araştırmanın veri setini oluşturmaktadır. En eski tarihten günümüze kadar geçen sürede yapılan yorumlar araştırma analizine dahil edilmiştir. Veriler nitel araştırma analiz tekniklerinden biri olan içerik analizi yardımıyla yorumlanmaya çalışılmıştır. Ayrıca ortaya çıkan temaların desteklenmesi için alıntılar yapılarak betimsel analizden yararlanılmıştır. Elde edilen bulgulara göre butik otel deneyimlerinin beş tema altında ortaya çıktığı saptanmıştır. Bu temalar misafirperverlik, fiziksel çevre, hatırlanabilir deneyim, temizlik/hijyen, gastronomi şeklinde adlandırılmıştır. Araştırma sonucunda elde edilen bulgular doğrultusunda teorik katkı ve pratik öneriler sunulmuştur.

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