Glamping İşletmeleri Ziyaretçi Yorumlarının İçerik Analizi: Tripadvisor Türkiye Örneği (Content Analysis of Glamping Establishments Visitor Reviews: The Example of Tripadvisor Türkiye)

Özge  ADAN GÖK; Ceren Miral  ÇAVDIRLI; Ceylan  ALKAN

doi:10.21325/jotags.2023.1307

Yazarlar

Özge ADAN GÖK
Ceren Miral ÇAVDIRLI
Ceylan ALKAN

DOI:

https://doi.org/10.21325/jotags.2023.1307

Anahtar Kelimeler:

Glamping işletmeleri- Alternatif konaklama- Hizmet kalitesi- Algılanan kalite- Sürdürülebilir turizm

Öz

Günümüzde sürdürülebilirlik ve sürdürülebilir turizm anlayışı hem işletmeler hem de tüketiciler açısından önem kazanmaktadır. Turistlerin doğal yaşamın içinde çevre dostu turistik işletmelere yönelmeleri, alternatif konaklama işletmelerinden biri olan glamping konaklama işletmelerinin de gelişmesine neden olmuştur. Turistler seyahatlerinde doğa ile iç içe olan alternatif konaklama olanaklarını tercih ederken hizmet kalitesine de dikkat etmektedirler. Bu araştırma Türkiye’de bulunan glamping işletmelerinde konaklayan kişilerin hizmet algılarında glamping işletmelerinin hangi özelliklerini ön plana aldıklarını belirlemek amacı ile gerçekleştirilmiştir. Bu amaca yönelik olarak Tripadvisor sitesinde Türkiye’de bulunan glamping işletmelerinin toplam 519 ziyaretçi yorumuna yönelik içerik analizi uygulanmıştır. İçerik analizi MAXQDA 2020 programı kullanılarak gerçekleştirilmiştir. Araştırma sonuçlarına göre toplam 1945 kodlama gerçekleştirilmiştir. Araştırma sonucunda tesis somut olanakları (yiyecek-içecek olanakları, temizlik/hijyen, tesis fiziksel konaklama olanakları, tesis içi olanaklar/ çevre düzenlemesi, tesis konsepti/dekorasyon), tesis soyut olanakları (hizmet kalitesi, sakinlik/huzur, misafirperverlik, fiyat-kalite dengesi, konfor, tesis atmosferi/ortam, güvenlik), tesis işletme anlayışı (alternatif etkinlikler, aile ve çocuk dostu otel, hayvan dostu otel, tesis içi indirimler/fiyata dahil olan hizmetler, sürdürülebilir turizm uygulamaları/çevresel duyarlılık) ve çevresel olanaklar (tesisin doğal çevresi/konumu, ulaşılabilirlik) olmak üzere dört ana kod ve bunlara ait on dokuz alt kod belirlenmiştir.

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