Different Nations, Different Perceptions: A Study on Servicescape

Abstract

At the scope of this study, it’s intended to identify the tourist servicescape perception
whether it differs to the nationality, in hotel management. The data for the study were
collected through a questionnaire. The scope of the study is limited to Russian and
German tourists. A total of 316 valid questionnaires were obtained. For reliability and
validity, confirmatory factor analysis (CFA) was performed. In addition, as a result of the
second order CFA, it is seen that the layout is the most powerful way of describing the
servicescape. According the MANOVA results, according to nationalities, a significant
difference in the perception of the servicescape has not been determined. Finally, the
evaluations are made on results.