Awareness of the Locals Living in Regions Where Olive is not Produced in Turkey: The Case Study of Malatya

Abstract

One of the first commercial goods; especially in the Mediterranean Basin had been
olives. Being a healthy product, widespread consumption at even the non-production
locations, and due many other reasons, olive oil is evaluated in another category compared
to other vegetable oils. The purpose of this research is determining the awareness level of
individuals who reside at the non-olive oil producing regions in Turkey – a country that is
a major olive oil producer. For this reason, a research is conducted in the Malatya
province. The collected data are evaluated using computers and findings are analyzed. The
differences between olive oil consumption and participants ‘gender, age and income levels
are identified.