Relationship Between Agro-Tourism and Sustainability: A Research TaTuTa Farms in Muğla Religion

Abstract

Destructiveness and irreversible effects of mass tourism diverted touristic customers to alternative
types of tourism. As a result of consumption of natural resources and damage, countries have given
place for alternative types of tourism in their development and strategic plans. Agro-tourism is one
of tourism types that takes part in sustainability and minimizes environmental damage. Agrotourism signifies that it protects resources and does not harm the environment. Also, it is
intertwined with local community and business. In this study, by examining the relationship
between agro-tourism and sustainability, activities of agro-tourism enterprises in Mugla region
towards sustainability were tried to put forth. Semi-structured interviews and participant
observation methods were used as research tool. Results obtained from the research show that agrotourism enterprises operating in Mugla region, act in accordance with environmentally friendly
agro-tourism. As a result of the findings obtained from participant observation revealed awareness
of touristic consumer profile.