A Research on Changing Coffee Consumption Habits and Turkish Coffee

Abstract

The main purpose of this study, is to examine coffee consumption habits and consumer characteristics and to determine that most important factors in terms of consumers concerning about coffee preferences. To collect data for the study, the survey technique was used and the questionnaire form. The questionnaire was implemented by face-to-face based on the convenience sampling including 500 person. Findings from the research show that participants was consumed more brand coffee. Those who consume the most brand coffee, women, 18-24 age group, students and those who have a income of 4501 TL or more. The men, the 45-54 age group, the tradesmen and the ones who have the income of 1500 TL or less is consumed that more Turkish coffee. According to the findings of the study, flavor and presentation of coffee was identified as the most important attribute when choosing coffee, followed by reasonable price, service quality and speed, having a greater variety of coffee, cleaning and hygiene.