A Study on the Travel Motivations, Perceived Values, Satisfaction Levels and Loyalties of the Tourists Joining Tableland Tourism

Abstract

In recent years, the visits of the individuals living in urban areas to the rural areas for
touristic purposes has emerged as an increasing inclination. The increase in the number of
these types of visits is important for the development of rural areas. In this context,
knowing the travel motivation factors of the individuals (the pull and push travel
motivations), increasing the value and satisfaction levels with destinations and
understanding their loyalty status are important for local administrations, the businesses
on the destinations, and for local people. Therefore, the travel motivations of the
individuals joining tableland tourism, the relation between their perceived values, the
satisfaction levels and loyalties are investigated in this study. The data of the study were
collected using the convenience sampling method between July 1 and October 1, 2014. A
total of 231 questionnaires were obtained after the data collection process. It was found
upon the analysis of the data that the travel motivations of the individuals varied according
to the age values. In addition, the fact that the perceived values of the individuals and their
satisfaction levels have an important effect on the loyalty of the individuals is another
finding. In the light of these findings, it may be claimed that as long as the managers of
the businesses located in the destinations and the local people meet the travel motivations
of the individuals joining the tableland tourism, it is possible for them to create “loyal
tourists”.